CONCEPT BRAND IDENTITY

La Schliusa

SEDRUN · OBERALP PASS
An end-to-end identity for a fictional alpine resort — signage, wayfinding, print, and apparel, built as one continuous brand world.
Designed by Talha Yusuf — ZarStudios
BEGIN THE ASCENT
La Schliusa signage at dusk against the Sedrun mountains
La Schliusa
SEDRUN, GRAUBÜNDEN
At the top of the Oberalp Pass, the sun has a face.
KM 0 · 1,447M
THE BRIEF

One pass, four stops

Sedrun sits at the foot of the Oberalp Pass — so the identity climbs the way the road does. Every application below is one bend higher than the last, stamped like the kilometer posts along the route.

La Schliusa sun mark sign lit on stone wall
KM 3 · 1,447M

Arrival

The sun mark, backlit and cut into blackened steel, set against raw quarried stone. First thing you see — last thing the light touches at night.

Fondue Hall and La Sala wayfinding plaques
KM 9 · 1,900M

Wayfinding

Inset stone blocks carry the room names — Fondue Hall, La Sala — with the sun mark sitting where a room number would on a plainer system.

Fondue experience menu cover and inside pages
Table number card 12 at a fondue setting
Open menu book, starters and main courses
KM 14 · 2,100M

At the table

Table cards in burnt ember, menus bound in charcoal cloth, the sun mark used as a full stop between courses instead of a logo stamp.

Staff apron with embroidered sun mark
Branded vest worn on the mountain at dusk
KM 19 · 2,430M

The people

One mark, sized down to almost nothing — a single embroidered sun on linen and on shell fabric, indoors and out, the only constant across both worlds.

NOTES FROM THE STUDIO

Why warm, not cold

Most resort identities sell snow — ice blue, frosted glass, chrome. La Schliusa sells the hour just before dusk, when low winter sun rakes sideways across the Surselva and turns the slopes the color of saffron and ember. The palette follows that light, not the snow underneath it.

The sun mark reads as both a wayfinding glyph and a face — distinctive enough to stand alone at the size of a button, legible enough to backlight in steel at the scale of a building sign.

The kilometer-post system on this page borrows directly from the Oberalp Pass itself: hairpin markers, stamped type, distance and altitude instead of a generic numbered list. Structure that means something, rather than decorating the page.

La Schliusa logo lockup
Primary lockup
La Schliusa color system
Color system
La Schliusa
A CONCEPT IDENTITY BY TALHA YUSUF · ZARSTUDIOS